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For the first time in 13 years, the queen of fashion redesigns its retail packaging .July 21, 2016. Since 2003, Louis Vuitton has been known for its chocolate-brown packaging, but now the 162-year-old brand is taking on a brighter shade. . For the first time in 13 years, the queen of fashion redesigns its retail packaging to meet modern design aesthetics while still remaining true to the brand. The new color is called, “Imperial Saffron” and it can be found not only on Louis V’s shopping packaging but incorporated into fashion pieces dating back to as early as 1924.
July 21, 2016. Since 2003, Louis Vuitton has been known for its chocolate-brown packaging, but now the 162-year-old brand is taking on a brighter shade. Officially called safran impérial. “Safran Impérial,” or imperial saffron in English, is the official name for the bright ochre shade of Louis Vuitton ’s new packaging. It started arriving over the weekend in tandem with a new. For the first time since 2003, the fashion house is changing its iconic packaging from brown to a shade of yellow the brand calls, "Imperial Saffron."The new packaging will be available in the 180 locations that will carry Louis Vutton’s new perfumes that debut in early September. Soon after, the bags will roll out worldwide to all 450 of Louis Vuitton’s stores.
Louis Vuitton's signature packaging is inspired by the Maison's earliest trunks: the "Imperial Saffron" colour evokes long voyages to distant lands, while our historic VVN leather hue is used on the inside of our boxes. 162 year old luxury icon, Louis Vuitton, has had instant recognition from their signature brown packaging since 2003, however they are turning heads with their newest colour introduction, safran impérial, that is bringing new life to the brands packaging. Louis Vuitton has introduced sustainable and recyclable packaging and has worked to optimize packaging design to reduce material usage. The brand has also promoted packaging reuse among its consumers.Vivienne Holidays Collection: Online Exclusive. Available exclusively online ahead of the global launch, an enchanting collection of Louis Vuitton small leather goods and accessories is enlivened by the Maison’s playful mascot, Vivienne, for the holiday season.
LOUIS VUITTON Official USA site - Discover mini travel cases, wearable trunks, luxury storage boxes to perfectly house watches, accessories, fragrances, or decor. For the first time in 13 years, the queen of fashion redesigns its retail packaging to meet modern design aesthetics while still remaining true to the brand. The new color is called, “Imperial Saffron” and it can be found not only on Louis V’s shopping packaging but incorporated into fashion pieces dating back to as early as 1924.
July 21, 2016. Since 2003, Louis Vuitton has been known for its chocolate-brown packaging, but now the 162-year-old brand is taking on a brighter shade. Officially called safran impérial. “Safran Impérial,” or imperial saffron in English, is the official name for the bright ochre shade of Louis Vuitton ’s new packaging. It started arriving over the weekend in tandem with a new. For the first time since 2003, the fashion house is changing its iconic packaging from brown to a shade of yellow the brand calls, "Imperial Saffron."
The new packaging will be available in the 180 locations that will carry Louis Vutton’s new perfumes that debut in early September. Soon after, the bags will roll out worldwide to all 450 of Louis Vuitton’s stores.Louis Vuitton's signature packaging is inspired by the Maison's earliest trunks: the "Imperial Saffron" colour evokes long voyages to distant lands, while our historic VVN leather hue is used on the inside of our boxes. 162 year old luxury icon, Louis Vuitton, has had instant recognition from their signature brown packaging since 2003, however they are turning heads with their newest colour introduction, safran impérial, that is bringing new life to the brands packaging.
Louis Vuitton has introduced sustainable and recyclable packaging and has worked to optimize packaging design to reduce material usage. The brand has also promoted packaging reuse among its consumers.
Vivienne Holidays Collection: Online Exclusive. Available exclusively online ahead of the global launch, an enchanting collection of Louis Vuitton small leather goods and accessories is enlivened by the Maison’s playful mascot, Vivienne, for the holiday season.
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